Sunday, December 16, 2018

Marketing

First off, it helps to have a product worth marketing...



















Back before it was called advertising and marketing, it was called propaganda and Edward Bernays was the Father of Propaganda...


CASE STUDIES:


































































































The future of marketing?
















SUBLIMINAL ADVERTISING:



Did you see it?
































































Tuesday, December 11, 2018

How to Beat Parking Tickets 🛴 Chicago Style


  Recently, a fervor has erupted over BIRD Scooters. The scooter ride-share program arrived unannounced in Redondo Beach, which had more than a few of its reactionary residents seeing red. 

   Indeed, the scooter company should have gone through the proper channels and gotten a business license. This we agree on. Yet the naysayers' reaction was so far over the top that many of these human cuttlefish were calling for citizen confiscation of scooters, destruction of property by mobocracy, and a massive law enforcement effort to ticket the two-wheeled menace out of existence.  

Be careful what you wish for… you just might get it.


   ðŸ›´ðŸš”🛴🛴🔥🛴👶👶🛴🔥🛴🛴🚔🛴 


  On sabbatical in Chicago, I have seen some truly horrendous stuff when it comes to Parking Enforcement and the lengths governments will go to drum up revenue. 

  Illinois has an unfunded pension debt of $250 billion and growing. Everything is taxed in Chicago. Between Gas taxes, City Stickers, metered parking, car registration fees, and even a $5 tire tax; living in Chicago can get very expensive. They'll even ticket you if the weeds outside your house are over 8 inches. They would put a tax on the tax if they could get away with it. People are making a mass exodus out of the state. Soon, I envision a Chicago where only three people remain; two bureaucrats and one real working person. Then the working person will leave and the bureaucrats will wonder why right before they start taxing each other. In addition to all these fees, fines, and taxes, Chicago has also taken to privatizing the infrastructure. Anything the octopus of plutocracy can get its slimy tentacles on is up for grabs. ExpressWays, parking meters, airports, CTA fare collection; is now all in the slicked palms of the ruling class. It's a racket. This town used to be run by Al Capone, now it's JP Morgan Chase calling the shots.  

  Over the past year and a half I've racked up an impressive number of parking tickets and automated red light camera violations. Most of these zaps came from my initial refusal to get a City Sticker and my unsuccessful efforts to get the car to pass smog.  I've had roughly half of these tickets dismissed, and here's how...

  First off, you got to contest the ticket. Select the 'In-Person' option on the City's website. Next, it's important that you get a sympathetic judge. I've found about half of them to be human beings with a soul and the other half to be stuffed shirts. They get shuffled around to different Hearing Stations every day, so it's a bit of a crap shoot, but worth the effort. After that, prepare a defense. Anything really. For instance, beat a meter ticket by stating that I was delivering food upstairs to a customer with Postmates. I had done some work with postmates in the past but not on the night in question. I slapped my Postmates card down on the dais, and that was that. Another time I got off a 'Parking within 15'' of Fire Hydrant' ticket by bombarding the judge with printed photos showing peeling/flaking yellow paint next to the hydrant on my block. Saved $150 there. When two 'No Residential Parking Zone Sticker' tickets were fought a similar defense was used; telling the judge I was visiting a friend who was in bad shape, and was only inside the house for a couple minutes

She soundly stated, "the law is 15 minutes. Would you say you were away from your car for less than 15 minutes?" 

I said, "Yes, your honor, I would say that. I was away from my car for less than 15 minutes."

  The ticket was dismissed. 


🛴🚔🛴🛴🔥🛴👶👶🛴🔥🛴🛴🚔🛴 


So, in response to some of Redondo's residents' moaning about more ticketing being the solution, I simply say this; get a grip. Bureaucracy never seems to shrink. It's a slippery slope and you won't like where this road leads...

🛴

🛴"There's no way to rule innocent men. The only power any government has is the power to crack down on criminals. Well, when there aren't enough criminals, one makes them. One declares so many things to be a crime that it becomes impossible for men to live without breaking laws."

- Ayn Rand

🛴

🛴



🛴 Epilogue: They finally killed my car... 




🛴🛴 ðŸ›´ðŸ›´ðŸ›´ðŸ›´ðŸ›´ðŸ›´ðŸ›´ðŸ›´

Friday, December 7, 2018

DIY CAR RACE

Class Activity Reminiscent of a Chicago First...




Chicago Times-Herald race

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America's first automobile race map

Mueller-Benz car – second place finisher
The Chicago Times-Herald race was the first automobile race held in the United States. Sponsored by the Chicago Times-Herald, the race was held in Chicago in 1895 between six cars and won by Frank Duryea's Motorized Wagon. The race created considerable publicity for the motocycle, which had been introduced in the United States only two years earlier.

Race
On July 10, 1895, the Chicago Times-Herald announced a race to be held in the city, prizes totaling $5,000 (approximately $147,300 in 2017). The promotion was an attempt to foster growth of the young auto industry in the United States and to boost newspaper sales. The first automobiles in the nation were produced only two years earlier, and they were so new at the time that the paper's editors could not easily agree upon a name for them. After considerable wrangling, the editors decided to call it a Moto Cycle race, and first used the term in a July 15 article.
The original course of the race was to run from Chicago north to Milwaukee, but the roads were found to be too poor for early cars to easily traverse. The route was changed to be only 54 miles (87 km) from Chicago to Evanston and back. The finish line was near what is now the Chicago Museum of Science and Industry (what had been the Palace of Fine Arts at the 1893 Columbian Exposition). The race was intended to be held on November 2, but few cars had shown up, and the race was rescheduled. Eighty-three cars were initially entered into the race, but only six arrived for the actual competition. Many of the entrants did not have their cars completed on time, and several were unable to make the journey. Elwood Haynes' car, which was a favorite to win the race, was damaged en route and unable to compete.
Both Haynes and the driver of a Benz car were stopped by police while driving their cars into the city. They were forced to requisition horses to pull the cars: as the police informed them, they had no right to drive their vehicles on the city streets. The situation caused the race to again be postponed while the Times-Herald editors convinced the city leaders to pass an ordinance to confirm the right of these vehicles to travel on city streets. Once the ordinance passed, the race was held on November 28, Thanksgiving Day. The day was snowy and 38 °F (4 °C), the roads muddy, with snow drifts in places.
The first car to arrive at the starting line was a German-made car by inventor Karl Benz. In total, three Benz cars ran in the race. The only other four-wheeled car to run in the race was Frank Duryea's motorized wagon.  The two other vehicles that took part were two-wheeled automobiles. The "motorcycles" lacked the power to climb one of the course's grades. Another entrant was electric-powered, and its battery died because of the cold weather before getting very far. Just after starting, one Benz struck a horse, and was forced to leave the race. On the return trip the Duryea began to take the lead.

Drawing of the medal designed for the winner of the
Chicago Times-Herald Race Medal in 1895        
The Duryea car finished the race first, completing the race after 7 hours and 53 minutes of running time, 10 hours and 23 minutes total time, having traveled an average of 7 mph (11 km/h). The Benz entered by Oscar B. Mueller crossed the finish line an hour and a half later. From point 31 of the course to the finish Mueller's car was driven by Charles Brady King because Mueller went unconscious from exposure. King was originally an umpire to the race and of this motocycle. None of the other vehicles finished.